Tuesday, June 25, 2013

Heroic Endorsements

I took this picture over the weekend at a shopping mall in Palo Alto, California.  If you can’t tell from the reflections in the window, it’s an ad for a male wrinkle-cream.  Who did they get to endorse the product?  Captain America.

On the one hand, it makes sense.  Men look up to Captain America and, you have to admit, he looks awfully good for a World War II veteran.

Can you tell the real veteran from the fake one?
On the other hand, he’s a comic book character.  It kinda reminds me of the movie “Attack of the Killer Tomatoes” where the advertising executive gets Jesus to sell televisions for an electronics store.

The more I thought about it, however, the more I realized how useful it could be to have comic book characters sell products.  Some examples:

Okay, you got to admit, that's kinda cool.

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